The American Business Awards are the U.S.A.’s premier business awards program. More than 3,800 nominations—a record-breaking number—from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. More than 250 professionals worldwide participated in the judging process to select this year’s Stevie Award winners. Hestan was nominated in the Achievement in Product Innovation Category.
Hestan was selected as a Silver-level winner for its continued efforts to provide new innovative products and services to its customers despite the challenges brought on throughout the COVID-19 pandemic; perhaps most notably among them, the introduction of the Hestan Concierge service. Offering rapid responses to consumer questions, including virtual product experiences and showroom tours, the white glove service was singled out by the judges, who commented on Hestan’s ability to create meaningful virtual customer experiences. This is Hestan’s second consecutive win in the American Business Awards; in 2020, Hestan was selected as a Gold-level winner in the Company of the Year category for Consumer Products.